Episode 5: In this episode of AI Unveiled, I speak with Satej Sirur, founder and CEO of Rocketium, an AI-driven CreativeOps platform sold to enterprises such as Amazon, Home Depot, and Jumia. 

We start by defining what exactly creative ops means and why Satej believes a unified solution like Rocketium can save creative teams—especially in large companies—over half their time. 

Rocketium started as a gaming content startup in 2015 and pivoted multiple times before finding PMF from gaming to consumer, to Indian enterprise to a US focus. However, the common thread was content production and each subsequent pivot felt smaller and provided confidence they were on the right track. Their largest customer now has almost $500K ACV. 

Most of the time is spent discussing the role of AI in the future of creative production, and the opportunities for increased automation and intelligence. Satej sees multiple opportunities from better search and organization of visual content, generating intelligent variations as well as new creatives, to analytics that inform the ROI of advertising and creative campaigns. 

Finally, we talk about how the creative process is repetitive loops of AI suggestions that are verified by humans. This provides both a natural feedback mechanism and a low negative impact if the model gets something wrong. This allows them to innovate rapidly. 

This was a fun episode and I especially appreciated the entertaining analogies Satej made to Twinkies, cockroaches, and the five infinity stones. I hope you enjoy this episode.

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Timestamps:

* 1:38 - What is CreativeOps?

* 10:59 - The cautionary tale of pivoting

* 21:54 - The infinity stones of creative AI

* 37:38 - How to build your AI pricing model

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Links:

* Rocketium

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