02.25.2021 - By Jess Van Den
Michael Hanley of Upswitch has had a lifelong fascination with old ‘stuff’ that has been made redundant by ever-changing technology and been condemned to the scrapheap.
With Upswitch, he has turned this fascination into a passion: reclaiming otherwise unloved items and giving them new life, in the form of lamps and lighting.
In this interview, I ask Michael to share why he started selling his creations; how COVID has affected what was a primarily market/show-driven business model; how he balances work and a young child; and what marketing channels have worked best to grow his business.