Big businesses love traditional interruptive marketing. Commercials, mail campaigns, and telemarketing have long been the ways to reach customers. But do these techniques work in a digital world? Not necessarily. My guest this week is here to challenge the traditional way of advertising and explain how you can set your small business apart.

My guest this week is Jeff Rosenblum. Jeff is a founding partner in digital advertising agency Questus. His new book, Exponential, challenges the standard ways of marketing. Jeff is here to chat about the downsides of interruptive marketing, and how as a small business owner, you must always remember that your audience is in control.

Download this week’s episode of The Profit Express to take a different approach to marketing and discover why Super Bowl ads may not be the investment that you think they are.

This week’s episode of The Profit Express is brought to you by Corbett Public Relations, Promoting and Protecting Businesses and Brands for over 30 years.

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