As a serial entrepreneur, making a difference drives Marissa Goldstein. Rafi Nova is named for her four children Raya, Efi, Noa, and Eyva, and co-founded with her husband, Adam. Its mission is to encourage families to adventure near and far by outfitting them with fair-trade products and accessories. The company launched in early 2020 with backpacks designed to make family travel as easy as possible.

Global travel bans forced the company to pivot within weeks from travel accessories to face masks to slow the spread of COVID-19, which helped scale Rafi Nova into a 7-figure business.

Marissa gives great advice on how to:

• Create a product prototype to scale from
• Navigate the risks with funding yourself and how to utilize a crowdfunding campaign
• Leave emotions out of the decision to pivot your original business idea to help your startup scale 

Join Marissa and Shauna as they talk about the struggles a startup can face during a global pandemic and how pivoting is essential to finding success. Check out Marissa's episode here.

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.