Kerstin Martin is a Squarespace educator, based in the Pacific North West. In this episode we talk about experimenting in business, career pivots later in life and how to make a six-figure income selling courses to a relatively small audience.

“I think if you are a one person business, time is your most precious commodity and also the most difficult one to manage.”

TIME STAMPS

1:23 Kerstin’s journey to web design

4:00 Why course creation?

6:18 Time challenges

7:01 Hustle culture and online courses

8:00 Working without the hustle

9:08 Cross selling

9:45 Trust and community

11:30 Advice for course creators

13:31 Community over competition

16:10 New courses - Squarespace Access, and Squarespace Connect

https://kerstinmartin.com/

This episode was produced by Emily Crosby Media.