How do you, as a fitness coach, handle your business during the pandemic? How advantageous is it for business owners to adapt and thrive during those challenging times?

In this episode of the Healthcare Hacks and Connections Podcast, our host Nate Navas has invited Gunther Klaus, a former CrossFit coach, and professional personal trainer for nearly a decade. For the first six years, Gunther worked as both an in-person trainer and a CrossFit coach, and when the pandemic struck, he transitioned to fully remote coaching online. His expertise has always been in using a root-cause approach to problem-solving, from recurring injuries to increasing fitness levels, and working smarter to go harder. He considers fitness to be a training ground for self-development that extends far beyond the physical vessel.

In this episode, Gunther shares his experience of switching to fully remote training due to gyms and workout spaces being closed. He also talks about the mindset shift he and his friends had during the pandemic, viewing it as an opportunity rather than a setback. The episode is geared towards those considering remote training with clients and provides insights that can be useful in implementing it in their practice. Ultimately, the conversation is about how to adapt and thrive in uncertain times.

They will touch on such topics as:

• Pivoting to remote coaching during the pandemic, Gunther’s thoughts on when the pandemic happened, and the challenges in his business and technology such as utilizing the Trainerize app.
• The benefits of remote coaching versus in-person coaching, creating an exercise library for clients and getting back to in-person coaching for the first time in three years.
• What he’s currently doing with his marketing and content creation: “Positioning yourself as an expert in biomechanics and empowering people to understand why they are doing what they do is a peek behind the curtain.”
• Holotropic breathwork and its benefits, and how this has helped him as a business owner: “Breathwork is grounding and helps us feel more confident, and daily breathwork must be a common daily practice.”
• The distinction between stress and the new kind of stress experienced during the pandemic, as well as why walking is so beneficial in overcoming this, and how to get back on track and narrowly focused.
• Moving on to assisting other coaches in doing what he does, such as retention and sales, and why sales are uncomfortable and how to overcome them: "Sales are uncomfortable, sticky, and forceful, but it is actually a really easy process.”

Hack: There’s a grander purpose as to why I’m kind of taking on this little chunk of my work in person. And it’s to replicate a process, to rebuild a system, and to teach others. - Gunther Klaus

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