99% of transformations start with systems and processes — and that's why they fail.
Chris Majer has generated $4 BILLION in documented results for clients like Microsoft, Intel, and AT&T. Here's what executives keep getting wrong.
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In this episode, Chris Majer — founder of the Human Potential Project, Amazon best-selling author, and transformation architect behind $4 billion in documented client results — reveals why most organizational transformations fail and what actually works.
Chris started in 1981 training elite athletes, then spent three years with the U.S. Army including a classified project with Special Forces. He brought those performance principles to Fortune 500 companies like Microsoft, Intel, AT&T, Capital One, and Allianz.
We discuss his 3 Variables Framework (Mood, Leadership Practices, Systems), why delegating transformation to HR kills it, and what executives must understand about AI adoption.
What's covered:
• Why 99% of transformations fail when they start with systems
• The 3 Variables Framework: Mood, Leadership Practices, Systems
• Allianz Life case study: $10M investment → $685M return
• Why delegating transformation to HR kills it
• 'Understanding is the booby prize' — why knowledge isn't enough
About Chris Majer:
Chris Majer is the Founder and CEO of the Human Potential Project (HP2) — a modern-day entrepreneur, Amazon best-selling author, and transformation architect behind over $4 billion in documented client results.Starting as a competitive rugby player and performance coach, Chris went on to train elite athletes, teach combat skills to Marines, and develop performance programs for the U.S. Army Special Forces. He later brought those principles to the corporate world, leading large-scale transformation projects for Microsoft, Intel, AT&T, Capital One, Amgen, and Allianz Life.Over three decades, he has pioneered innovative leadership and performance systems through Commitment-Based Management, helping organizations worldwide achieve measurable, lasting results.Chris is the author of The Power to Transform – Your New Future Awaits and has been featured in Time, People, and Esquire, as well as on the Today Show and Charlie Rose. Today, he continues to inspire global audiences as a keynote speaker and transformation leader.
TIMESTAMPS
0:00 — Introduction
1:38 — The 3 Variables Framework: Mood, Leadership, Systems
2:55 — Why 'Mood Is Everything' in Transformation
4:55 — The Paint Scraping Analogy: Why New Systems Don't Stick
8:09 — Allianz Life Case Study: $10M to $685M Return
10:40 — Why 9-Month Programs Work (Not 3-Day Workshops)
13:48 — Action Cycles: 'For the Sake of What?'
17:02 — Navigating Governance Without Waiting Forever
18:25 — Two Types of Companies That Won't Transform
19:03 — The Training Camp Speech: Why Cutting Investment Fails
21:42 — How COVID Killed Innovation (And What to Do Now)
24:45 — Radio to TV to AI: Historical Perspective on Disruption
28:06 — Reskilling for the AI Era
29:27 — Embodied Competence: Understanding Is the Booby Prize
31:38 — No Learning Occurs Inside Your Comfort Zone
33:06 — Centering Practice and Final Wisdom
34:27 — How to Connect with Chris
Connect with Chris:
• Human Potential Project: https://humanpotentialproject.com
• Chris Majer Speaking: https://chrismajer.com
• Book: 'The Power to Transform' (Amazon)
Connect with Donna P. Mitchell, The Transformation Authority™:
PivotingPortal.com
PivotingToWeb3.com
ConnectWithDonnaPMitchell.com
Forbes Business Council | C-Suite Network
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