COVID-19 has changed the marketplace and businesses need to adapt to meet these changes. Today, host Cassandra Shuck talks with health and network marketing coach, Kate Stone, to give her insights on how she can pivot her business. We chat about Kate’s journey and how losing her job due to the pandemic gave her the extra push to focus on attaining her goal job. Kate discusses the pivots that she underwent to meet the new market demands and how she began building her network marketing business. With so many pivots, Kate highlights the challenge of joining all the aspects of her business. Sharing an example of the steps that she has taken, we talk about how Kate has partnered with Arbonne to address her customer’s pain points. After Kate explains her main service offerings, Cassandra analyzes her business and shows Kate how she can combine her services while offering more marketable payment options. With Kate busy making a success of her goal job, tune in to hear more about how you can pivot your business during these trying times.

Key Points From This Episode:

• What Kate did to pivot her business once the pandemic hit. 
• Needing to detangle the mess that is caused by pivoting your business.
• Reading the market and figuring out your offerings to find success during the pandemic.
• Cassandra analyzes Kate’s offerings to provide new payment and service ideas.

Tweetables:

“During the pandemic, people are finding success in pivoting their businesses. It is being able to read the market, assess the situation, and figure out a product or offering.” — Cassandra Shuck [0:04:01]

“Now we’re in a place where people realize that we’re in this for the long-haul. People are wondering how they’re going to make their business work or be sustainable.” — Kate Stone [0:14:18]

Links Mentioned in Today’s Episode:

Kate Stone
Cassandra Shuck
Sourced Strategy