Nerida Trappett is Director of Rivers Insurance Brokers and Tanya Williams is a Digital Marketing Specialist and Chief of Everything at Digital Conversations.  In this episode, we talk about how Tanya has helped pivot and reinvent Rivers’ marketing campaign during the pandemic.

Key takeaways

1. The importance of pivoting your marketing strategy quickly
2. Why your values are intrinsic in your marketing to remain authentic and relevant
3. How to connect and humanise your core message

Links

Nerida LinkedIn profile - https://www.linkedin.com/in/nerida-trappett-director-20533831/
Tanya Linkedin profile - https://www.linkedin.com/in/digitalconversations/
Websites - http://www.riversinsurance.com.au/
http://www.digitalconversations.com.au/
Blog - https://www.digitalconversations.com.au/case-study-how-i-pivoted-this-clients-marketing-during-covid-19/

JJP Talent Solutions website - https://jjptalent.com.au/

Spotlight on Software Development YouTube series - https://www.youtube.com/channel/UCwnOgXovhfFeggMrOkBWCAQ

Nicola LinkedIn profile - https://www.linkedin.com/in/nicolachristinasteel/