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Pivoting your startup, growing through email marketing, and calculating customer acquisition cost, with Ryan Buckley of Scripted.com (Ep. 021)
Today's guest, Ryan Buckley, is a serial entrepreneur who has started (and folded) several companies. He is co-founder and Head of Partnerships at Scripted.com, a marketplace for writing and original content focused on helping marketing and sales teams run faster and more efficiently.
We're going to learn how Ryan pivoted his business, turned his former customers into Scripted's content supply, designed hugely successful e-mail marketing campaigns, and calculated his customer acquisition costs and lifetime value (see Show Notes for the calculations) that led to raising more than $14 million in venture capital.
You can also access this episode at http://goandgrowpodcast.com/021
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By Mike ChanToday's guest, Ryan Buckley, is a serial entrepreneur who has started (and folded) several companies. He is co-founder and Head of Partnerships at Scripted.com, a marketplace for writing and original content focused on helping marketing and sales teams run faster and more efficiently.
We're going to learn how Ryan pivoted his business, turned his former customers into Scripted's content supply, designed hugely successful e-mail marketing campaigns, and calculated his customer acquisition costs and lifetime value (see Show Notes for the calculations) that led to raising more than $14 million in venture capital.
You can also access this episode at http://goandgrowpodcast.com/021