Join Russ and Greg as they chat with Peter Murphy Lewis, aka Strategic Pete, a seasoned marketing consultant who lives inside a zoo (literally) and has mastered the art of digital marketing. Dive into Peter’s fascinating journey from building a successful travel business to becoming a fractional CMO and marketing expert for unique ventures, including his current home at a private zoo in Wichita, Kansas.

In this episode, we discuss:

• The power of pixels and the importance of proper tracking in digital marketing

• How to use AI effectively in content creation and email marketing

• The art of hiring the right marketing pros and avoiding common PPC pitfalls

• Real-world insights on why reviews and buyer personas are critical in today’s business landscape

Whether you’re looking to boost your marketing strategy or just curious about what it’s like to live and work inside a zoo, Peter’s got tips, tricks, and a few wild stories that will inspire your entrepreneurial journey. Don’t miss this lively conversation packed with actionable advice for growing your business!

Connect with Peter Murphy Lewis

Visit StrategicPete.com or find him on LinkedIn to learn more about his marketing strategies and consulting services.

Tune in, take notes, and get ready to elevate your marketing game with insights from Strategic Pete on DIY for Business!