It’s hard to find a form of corporate advertising that’s as entertaining and exciting as live events. From Apple’s product launches to Google I/O conference, companies are looking more and more to such events to bring brand awareness. One of the shops making these complex spectacles happen is Riverview Systems Group (RSG). Evan Williams is CEO and co-founder of RSG and understands the high-end demands of corporate live events. Recently, RSG announced the building of a dedicated Creative Services division led by Franco Berardi, Riverview’s award-winning Director of Design Services. We talked with both Williams and Berardi about what it takes to produce a live event of this scale, from working with clients to previs.