How do you start a high-friction business, work together, and keep your day job? Alison & Francesco’s Rione is a popular Roman-style pizzeria in Philadelphia. They enjoy the logistical challenges of a brick & mortar, have had some very effective old-school marketing as well as effective digital efforts, and one works in the business full time while the other continues an important day job—taking off that hat at night and on weekends. And despite the hard work and long hours, they keep the romance alive.