The Role of the CEO in Transformation.

In this PJ Tips Podcast, Global CEO Julio Bruno shares his experiences and insights into the role of the CEO in business transformation. Julio was the CEO Of Time Out Group, comprising two businesses - Time Out Media and Time Out Markets. 

He is an Investor, Non Executive Director, Award Winning Business Leader and recognised as an advocate for the environment and for human rights around the globe. He is recognised for his work in Diversity and Inclusion, and offers some powerful views on why this matters to business and the broader community.

Julio shares his thoughts on the very practical activities that a CEO needs to pay attention to in Transformation, including:

Digital Transformation

IPO 

Strategic Alignment

Culture Change

Business Growth 

Problem Solving 

Julio talks specifically about taking the business Public in the Summer of 2016, raising £195M, prior to the Brexit Vote and the subsequent uncertainty and questions arose in the market. He shares the challenges of taking the business global, opening up new Time Out Markets, and then taking a business focussed on Time OUT, to a business that needed to pivot to a business helping people spend Time IN necessitated by Covid - imagine all the work that would have taken not just in the digital change and online content, but the challenge of aligning peoples beliefs and confidence in the strategy and change. 

The importance of clarity in strategy, culture and communication in transformation is clear, though its not easy! Listen to Julio's practical tips and consider which ones will best be of interest and use in your business. 

Julio is now a Non Executive Director, Investor and Speaker, with global experience. Get in touch with Julio or me, PJ Stevens, if we can be of service. 

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