PJ Tips Podcast Leading Business Change

PJ Tips Podcast on Leading Business Change with Olympic Swimmer Chris Cook, titled - 'This Olympic Swimmer can help you Speed-O up your Business Success'


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In this PJ Tips Podcast on Leading Business Change we welcome Chris Cook, Olympic Swimmer, successful Business owner, Speaker and Coach.... who's chuckle is infectious. 

He'll tell you about the difference between self belief... and self knowing... and he shares a story about Adam Peaty and Usain Bolt to underline this. 

If you want reduce distractions and resistance, and Speed up your Performance, listen to this podcast.

Chris' over arching message is to ''simplify what you can in this world of complexity''. In his world, it was all about Swimming two lengths of a pool as fast as possible. Leading to an array of medals, records and success on the European, Commonwealth and Olympic stage.   

However Chris admits getting overwhelmed and stressed by how much distraction and 'to-dos' that he allowed to threaten his core activity, leading him to simplify his entire process. This reduced stressed and increased happiness - you can hear it in his voice and his 'chuckle'.  

According to Chris, despite what we may think, much of our world is in fact fairly constant and consistent. Consider what is more or less the same in his world for a moment:

  • A swimming pool is 50m long, the water is always c26 degrees
  • There are (almost) always spectators, film crews and interviewers
  • There's always competitors, swimming the same stroke, over the same distance - in this case, two lengths of breaststroke
  • He encourages clients to simplify and be very clear on what they can and cannot control, what their job actually is..... and then get better and better at it. 

    I was amazed to hear how he has a different view of the '1% Gains' made famous through Dave Brailsford and the Sky Cycling Team. Rather than looking at lots of little things, he chose to focus on the two or three big chunks that mattered to him, and he encourages clients to do likewise. For him it was a great dive off the blocks, a fast and effective turn and then sprint back to the finish. 

    Two lengths. Done.. or 'Gone in 60 seconds'. 

    I sense that some clients use the '1% Gains' as an excuse not to deal with the Elephant in the Room. Sometimes 1% change just wont cut it! In addition, I wonder if clients want to over complicate matters as a cover for their ineffectiveness and poor performance.

    World Record Holder Adam Peaty now Swims the dame two lengths of the pool '100M Breaststroke' c5% quicker than Chris, who is now retied. Imagine what a 5% reduction in cost or time would do for your business. Chris talks about reducing procrastination, decision making and complication, increasing the pace of change and therefore moving to value faster. As he says, its simple, but necessarily easy.

    He further gives insights into how sport, in particular Swimming and the governing body FINA need to lead through changes, such as the hot topic of Transgender in Sport, particularly Transgender Women. Chris talks us through some of leadership challenges therein. 

    Thanks for listening to this PJ Tips Podcast on Leading Business Change. If you have any questions or feedback, do get in touch. 

    If you liked this podcast, you may like the Michael Duberry (ex Chelsea Footballer) episode on high performance or listen to Mark Preston (Team Principal of World Champion Formula E team DS Techeetah) talking about winning on and off the track.


    #leadership #change #leadingbusinesschange #business #sport #performance #olympics #transition #transgender #inclusion #fairness 




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    PJ Tips Podcast Leading Business ChangeBy PJ Stevens