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Plague Water for Everyone! How open-source digital publishing tools can organize and amplify multi-partner research projects
Wednesday, November 6, 2019
Has your museum been circling the idea of digital publishing but remains unsure of how to approach it or which project to feature? Ours was too–until we took the plunge by marrying a promising platform to a complex, multi-partner project that didn't fit our existing publishing channels. The digital publication "Alcohol’s Empire: Distilled Spirits in the 1700s Atlantic World," built using a beta version of the Getty’s Quire publishing tool, was a joint effort of the Minneapolis Institute of Art, the Wangensteen Historical Library at the University of Minnesota, and Minneapolis’ Tattersall Distilling. Created as a stand-alone publication to present academic research, it contains a collection of scholarly essays on the histories of distilled spirits in Europe and the Americas. But it was also conceived as an audience-friendly complement to a museum exhibition and a series of public events, and it includes video documentation of the project plus adaptations of historic drink recipes–like plague water–developed by Tattersall’s head distiller. This presentation provides an inside look at how we created the publication, what roadblocks we encountered, how integrating a digital publishing component helped structure and amplify a research initiative, and what we consider to be the project's return on investment.
Session Type30-Minute Session (Presentation or Case Study)
TrackContent
Chatham House RuleNo
Key OutcomesAttendees will:
–Receive a behind-the-scenes view of what it takes to produce a digital publication with open-source tools like Quire
–Gain perspective on the broad range of museum-based projects that are good fits for digital publishing
–Gain insight into the unique distribution opportunities inherent to digital publishing
Speakers
Session Leader : Alex Bortolot, Content Strategist, Minneapolis Institute of Art
Co-Presenter : Kris Thayer, Digital Designer, Minneapolis Institute of Art
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By MCN (Museum Computer Network)Wednesday, November 6, 2019
Has your museum been circling the idea of digital publishing but remains unsure of how to approach it or which project to feature? Ours was too–until we took the plunge by marrying a promising platform to a complex, multi-partner project that didn't fit our existing publishing channels. The digital publication "Alcohol’s Empire: Distilled Spirits in the 1700s Atlantic World," built using a beta version of the Getty’s Quire publishing tool, was a joint effort of the Minneapolis Institute of Art, the Wangensteen Historical Library at the University of Minnesota, and Minneapolis’ Tattersall Distilling. Created as a stand-alone publication to present academic research, it contains a collection of scholarly essays on the histories of distilled spirits in Europe and the Americas. But it was also conceived as an audience-friendly complement to a museum exhibition and a series of public events, and it includes video documentation of the project plus adaptations of historic drink recipes–like plague water–developed by Tattersall’s head distiller. This presentation provides an inside look at how we created the publication, what roadblocks we encountered, how integrating a digital publishing component helped structure and amplify a research initiative, and what we consider to be the project's return on investment.
Session Type30-Minute Session (Presentation or Case Study)
TrackContent
Chatham House RuleNo
Key OutcomesAttendees will:
–Receive a behind-the-scenes view of what it takes to produce a digital publication with open-source tools like Quire
–Gain perspective on the broad range of museum-based projects that are good fits for digital publishing
–Gain insight into the unique distribution opportunities inherent to digital publishing
Speakers
Session Leader : Alex Bortolot, Content Strategist, Minneapolis Institute of Art
Co-Presenter : Kris Thayer, Digital Designer, Minneapolis Institute of Art