Have you though about specializing? Do you REALLY like working with backs? Or fingers? Can specialization be a sustainable business model? We discuss our thoughts on specialization vs generalization and which one is (in our opinion) the way forwards.

Have you though about specializing? Do you REALLY like working with backs? Or fingers? Can specialization be a sustainable business model? We discuss our thoughts on specialization vs generalization and which one is (in our opinion) the way forwards.

Have you though about specializing? Do you REALLY like working with backs? Or fingers? Can specialization be a sustainable business model? We discuss our thoughts on specialization vs generalization and which one is (in our opinion) the way forwards.

Plain or spicy - should you be generic or special?

My co-host and I both own Soft Tissue Therapy businesses. We are here to help you, whether you run your own soft tissue business or you're a client looking for answers to your own pain (whilst getting a cheeky look under the covers, so to speak).We cover a range of topics in an honest and to the point manner, ensuring that you get the truth from the latest research and do not fall prey to the charlatans out there who just want your hard earned money!

Share Plain or spicy - should you be generic or special?

Sign up to save your podcasts

Plain or spicy - should you be generic or special?

Plain or spicy - should you be generic or special?