I talk with Megan Lohman, co-founder and CEO of Plan Forward, a platform that enables dentists to offer subscription plans to their uninsured patients. The role of Plan Forward is in managing the membership plans that are provided to the patients.

Plan Forward: Become an Early Authoritative Expert to Differentiate From Your Competitors

How do early-stage software startup founders identify competitors in their space? How do they leverage the information they learn to develop a go-to-market strategy? In each episode of the Startup Competitors Podcast, we sit down with a startup founder to learn about how they think about competition, and how they leverage their knowledge of the market and competitors to make better tactical decisions.

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Plan Forward: Become an Early Authoritative Expert to Differentiate From Your Competitors

Plan Forward: Become an Early Authoritative Expert to Differentiate From Your Competitors