In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks across London, Sydney, and New Zealand to launching his own business during the pandemic after unexpectedly losing his job.

Together with his partner Sarah Finney, Jens has built Good Viking around a lean freelance model, tapping into a global network of creative talent rather than carrying the overhead of permanent staff. We explore how this approach has allowed them to stay nimble while delivering high-quality creative direction, graphic design, branding, and marketing strategy to their clients.

During our conversation, Jens offers candid insights about the creative industry's evolution, including his perspective on AI's role in creative work. What stands out is his commitment to continuous learning and adaptation, balanced with a refreshing view on work-life harmony. Whether you're in a creative field or simply interested in alternative business models, Jens' story demonstrates how industry expertise, relationship-building, and flexibility can create business resilience even during challenging times.

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