Elevation Nation

Plan the Work, Work the Plan | Entrepreneurs Grant & Will Cohen


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Elevators 250/251: Grant and Will Cohen are brothers, operators, and co-founders of Rising Ventures Group. Grant spent nearly a decade at Amazon building his leadership chops in warehousing and supply chain before making the jump to entrepreneurship. Will became a CEO at 25 years old, transformed a metals recycling company into a certified B Corp that donated 200,000 pieces of technology to communities in need — then sold it and kept going. Together, they acquired Quality Warehouse & Distribution, a 50-year-old logistics business serving the New York and New Jersey port region, and are building it into the foundation of their family office.


In this episode: Grant and Will talk about what it actually looks like to be hands-on operators in an unsexy industry — and why that's the whole point. We get into Will's wild first week as CEO with $15K in the bank and payroll due on Friday, Grant's "it's time" moment watching entrepreneurs build culture inside Amazon, and why the baby boomer succession gap is one of the biggest opportunities for the next generation of business owners. They also share the mental mottos that drive how they lead — at work and at home.

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Elevation NationBy Sam Panitch & Parker Yablon