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Plan your company-wide transformation like a K-drama plot
K-dramas are a worldwide phenomenon. K-drama stands for Korean drama and refers to TV shows originating in South Korea. You might be familiar with hits such as Squid game (2021, 2023). K-dramas are so successful that Netflix earmarked USD 2.5 billion in 2023 for the genre. High production quality as well as compelling storytelling make them successful. And those are elements lacking in some company-wide transformations. There is no compelling narrative arc. Why not borrow from K-dramas when you create your next transformation storytelling concept?
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By Caroline-Lucie UlbrichK-dramas are a worldwide phenomenon. K-drama stands for Korean drama and refers to TV shows originating in South Korea. You might be familiar with hits such as Squid game (2021, 2023). K-dramas are so successful that Netflix earmarked USD 2.5 billion in 2023 for the genre. High production quality as well as compelling storytelling make them successful. And those are elements lacking in some company-wide transformations. There is no compelling narrative arc. Why not borrow from K-dramas when you create your next transformation storytelling concept?