In this episode, our guest is Lawrence Vivenzio, Director of Business Development at Assured Allies. His entire career has been dedicated to working in the long-term care insurance industry, from field-level sales and worksite enrollments to consumer and agent education, and even a stint as an agent himself. We start by talking about his grandmother, Hope, and his family's journey into caregiving while he was in college. He later discusses his path into the industry, the role education plays in building a solid aging plan, and the latest product innovations shaping the space.