Ask not what kind of event you want to throw but why you're doing it in the first place, advises Brooke. Then, measure success not just by topline revenue, but how many donors you bring in and other vital goals. Be strategic about what kind of event you're hosting (thank you event, donor retention event, donor acquisition event) and you'll create a strong culture of giving and more easily measure success!

Full show notes at https://www.thirdspacestudio.com/podcastwithbrooke