If attention is the ultimate real estate in Advertising, then you have to plan for the outcomes in learning as you plan to extract from it.

Planning for Attention Measurement

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Planning for Attention Measurement

Planning for Attention Measurement