Global Tech Leaders' Podcast

Planning For Hyper-Growth in EMEA with Mark Rudden of Browserstack

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In this episode, Ross and John speak to Mark Rudden, Head of EMEA Sales & Global Sales Operations at Browserstack. Mark has undertaken a massive project to scale out Browserstack’s EMEA presence out of their Dublin office. BrowserStack is seeing massive growth as organisations continue to move their web and app testing infrastructures to the cloud. With a Series A of $50m in funding from Accel Ventures the future is very bright. Mark also shares with us his career journey, moving into SaaS and his journey into sales and operational leadership.

Career Growth:

  • Why having a miscellaneous start to your career is a great way to figure out what you’re actually good at.
  • How Salesforce was his Bachelor’s Degree in SaaS.
  • Why he favours chaos over politics.
  • The three P’s he uses to evaluate each SaaS company worth working for (Product, People, Progression)

    • Leadership and Company Growth:

    • How to be a ‘Servant Leader’ and have a people-first approach.
    • How to plan effectively for hiring in Hyper-Growth organisations.
    • How do you decide on strategy for your EMEA markets?
    • How does data determine your decision making - fail to plan, plan to fail!
    • How do you keep up the learning curve and balance lead flow to your reps.

      • Sales Philosophy:

      • What do sales professionals actually control in the sales process 
      • Why getting an early 'No' is key.
      • How do you make a connection with new hires when training remotely. When to slow down and when to speed up.
      • Why does he recommend competitors?
      • Balancing a ‘land and expand’ strategy for perpetual value.

        • Browserstack - what do they do and what value do they offer to engineering teams.

        Brought to you by sf-talent.com.

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        Global Tech Leaders' PodcastBy Ross Lauder & John Quigley
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