Chris Mills is the VP of Product Marketing at Salesloft. In this episode, we talk about how and why Salesloft revised their go to market cadence; how product marketing can best interface with sales enablement, and what goes into a major rebrand.

Chris Mills is the VP of Product Marketing at Salesloft. In this episode, we talk about how and why Salesloft revised their go to market cadence; how product marketing can best interface with sales enablement, and what goes into a major rebrand.

Planning Launch Rhythms Around "Big Rocks"

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies. The Drip: Caffeinate Your Campaigns.

Business

Technology

Marketing

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.

This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies. The Drip: Caffeinate Your Campaigns.

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Planning Launch Rhythms Around "Big Rocks"

Planning Launch Rhythms Around "Big Rocks"