I talked with someone who plans to raise $100m in equity for real estate this year...

Here are his plans:

-Build a contact list through valuable "lead magnets" (tools investors find useful).

-Build a deal flow funnel for operators to submit their assets. Look at more deals to cherry pick the best ones.

-Build trust through valuable LinkedIn content and an automated follow up sequence that most people have never heard of...

Equity is extremely hard to find these days, but there is a way forward.