In this episode we talk with Matthew Glover - CEO of VFC and MD of Veg Capital. Mathew has been instrumental in fighting the animal cause by Co-Founding Veganuary. He has now launched VFC - Vegan Fried Chicken to take on the chicken farming industry by creating a vegan alternative. Having only launched a few months ago he has already gained great traction. We talk about his inspiration and motivation in creating the brand. We then delve into Veg Capital - a VC firm that invests in alternative protein companies. Finally, we round off by celebrating the great success that Veganuary had in 2021!

https://www.vfc.co.uk/

https://vegcapital.co.uk/ 

https://veganuary.com/

References Veganuary End of Campaign Report 2021: https://veganuary.com/wp-content/uploads/2021/02/End-of-Campaign-Report-2021-Veganuary.pdf

The video the meat industry doesn't want you to see: https://meat.org

About PLANT CEO

More people are choosing to follow plant-based diets. Exciting new startups are disrupting this space by creating innovation in food, direct to consumer food delivery services, clothing, health care products and restaurants. We will be interviewing plant-based CEO’s and established leaders in their own fields. Hear what drives these entrepreneurs, why they became vegan and learn more about their companies.

https://plantceo.com/