Creative for Good

Plant More Trees, with Creature and The Woodland Trust


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A fine example of making our response to the climate crisis both local and tangible! This is the final episode in an accidental three-part series on creating work that inspires action for the planet. 

I chatted with two of the brains behind The Woodland Trust's new campaign - Hanisha Kotecha and Josh Dickins, of creative agency Creature. 

We covered a lot:

  • Favourite trees
  • Trees as the UK's climate emergency response
  • A wildly collaborative way of working
  • Measuring success (number of trees planted and homes not underwater)
  • Unexpected brand voice (sardonic but not unhelpful)
  • And much, much more!

  • Links
    Watch the ad
    The Woodland Trust
    Creature

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    Creative for GoodBy David Mance