If it's Friday, it is the Plant-based Business Minute. Oatly, Aleph Farms and VFChave all made the week's top headlines.

In addition, I have added a new section- The Question of the Week - at the end, inspired by pal and respected colleague Paul Shapiro.

So let me know your thoughts everyone: if plant-based consumption is soaring, why is global meat consumption still growing?

For plant-based media/branding consulting and public speaking, reach out at [email protected]. For more information, visit ElysabethAlfano.com.