In this episode, I'm joined by Jessica Hamel, founder of PlantChi—a brand on a mission to make wellness effortless, rebellious, and packed with real plant power. With over 20 years in branding and experience as a former CPG founder, Jessica is also an ultra-runner and competitive sailor—her drive and passion for performance deeply inform how she approaches nutrition and product development today.

PlantChi's superseed blends are designed to simplify nutrition: easy to use, packed with protein, fiber, and essential nutrients, and made to sprinkle onto meals without any fuss.

Inside the Episode:

• How Jessica's journey from founder to athlete shaped her mission to simplify wellness

• The strategy behind creating functional, nutrient-dense products that integrate effortlessly into modern lifestyles

• Advice for emerging founders building brands that prioritize both health and ease for consumers

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This podcast episode was made possible by Hummingbirds- a platform that connects everyday, smaller creators with brands to share in-store user-generated content, drive brand awareness in specific retailers, and capture competitive market share. They're an awesome platform that I recommend to all my clients that you should absolutely check out. Go to hummingbirds.com for all the details!