Protein powder is a $10 Billion market in the United States, with thousands of companies joining the sector to make the most of this growing trend.

However, start-up Plasma Nutrition has just developed a patented technology that could dramatically change the market. It’s technology improves the performance of protein, increasing its solubility and amount that can be absorbed by the consumer. This has major consequences for brands, allowing them to put more protein in their products, lessen packaging and improve taste profiles!

Jess Gay spoke with Plasma Nutrition founders Stephen Motosko and Chris Flynn Rozanski to find out more.