In Episode 3 of Plastic Imagery we spent a fair amount of time speculating what Lomography could be up to. What mystery product could they be unveiling to the world. What will it do? Why does it have a handle attached to it? How much will it cost?

Now we know it is the Belair Instant Back; so Rob, Simon and Amanda sat down to discuss their initial reactions to this accessory. Will it improve the sales for the Belair? Will people actually want to buy this?

Give it a listen, and let us know in the comments what you think.