Plastic surgery is already a taboo subject, so hackers targeted Hankins and Sohn with hopes that the leverage of personal medical information would lead to a major payout. The hackers did not get what they had hoped for, and moved on to extorting victims. When that ended up fruitless, sensitive images and information were posted online and sent to friends and neighbors.

Sources: https://pastebin.com/5wHSuFhn