In this episode of Platform Stories, Christina and Jörg welcome Renata Vasconcellos, Head of Digital Solutions and Cloud Services at Volkswagen Group Services South America. With over 24 years of experience in the Volkswagen Group across various international markets, Renata shares invaluable insights on driving organizational change, effective platform leadership, and marketing strategies to boost platform adoption.

Learn how to handle the complexities of implementing platforms in large organizations, balance user needs with technical possibilities, and create effective communication strategies that drive engagement across diverse teams.