Christian Publishing Show

Platform Overrated?

03.12.2024 - By Thomas Umstattd Jr.Play

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You’re probably tired of hearing that you need a large platform to be a successful author.Some industry professionals believe having a large platform is equivalent to having a large social media following.If you’ve been listening to the Christian Publishing Show or Novel Marketing, you know that having a social media following doesn’t necessarily mean you have a platform. Nor does it mean you’ll sell more books than someone not on social media.In fact, sometimes people sell more books by spen...

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