What happens when platforms converge, and logos blur? We’re all going to find out. Compass’s acquisition of the Anywhere brand is a big story - but don’t be mistaken, it’s not a tech story. It’s a trust story, especially since we’ve entered a “trust-recession.”

In markets like mine, where 30–50% of agents now sit under the same corporate umbrella, the real differentiator is no longer the platform, the pitch, or the logo. Recruitment and retention will depend on which environment best supports an agent’s chosen business model (transactional or identity-based).

Who thrives in the future will rely on the identity you’re willing to claim and stand behind. Take a listen - you’ll leave with a sharper question: what kind of business model will I run in the era of big real estate?

If you know an agent or broker who thinks this is the best (or worst) thing to happen to residential real estate, send this to them. Afterall, two things can be true at once. Thanks for listening.

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