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Platforms Are Already Giving Up On Short Form Content | Logically Answered


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Platforms Are Already Giving Up On Short Form Content

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Companies are already giving up on shortform content and pivoting back to their main sources of revenue whether that be the Instagram feed or longform video. This may seem confusing at first glance as the media would have you believe that everyone’s attention span is shrinking and that shortform content is the future, but this is really not true. First of all, most creators use shortform content as a springboard for longform content, music videos, etc. So, shortform content falls short when it comes to building up a loyal base of creators. Additionally, advertisers aren’t exactly enthusiastic when it comes to advertising on shortform content. In fact, based on ad rates, they're 100X less willing to push ads on shorts. And finally, as for the audience, just because shortform content is popular doesn’t mean that the interest in longform content is dying. In fact, it’s likely that they coexist and finds some sort of stable equilibrium. This video explains the various reasons companies are pivoting back to their main sources of revenue and pulling back on shortform content.

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Timestamps:

0:00Short Form Fatigue
2:18Unloyal Creators
5:33Hesitant Advertisers
8:51A Waning Audience
11:34The Fate Of Shorts

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Logically Answered is centered around explaining the economics of tech and social media. These sectors are generally analyzed through the lenses of finance and economics to determine which industries and companies will thrive and which will fall. In addition to this analysis, the content is often focused on the stories of various famous entrepreneurs such as Elon Musk, Steve Jobs, and Jeff Bezos. Logically Answered also cover the rise and fall of several interesting companies and services that we come across on a daytoday basis. There have been so many companies that have risen to fame and then died out in a single generation. The most interesting companies are the ones that were able to save themselves and avoid bankruptcy. Feel free to follow the podcast if you would like to see any of these topics Logically Answered.
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Disclaimer: This podcast is an independently created audio adaptation of content originally published by Logically Answered. This is a fan made podcast that appreciates the channel’s insightful approach to knowledge and aims to make it accessible to those who prefer listening over watching. This podcast is not affiliated with, endorsed by, or officially connected to Logically Answered in any way. All rights to the original content belong to Logically Answered. If you have any concerns, please reach out.

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