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Platforms Are Already Giving Up On Short Form Content
Companies are already giving up on shortform content and pivoting back to their main sources of revenue whether that be the Instagram feed or longform video. This may seem confusing at first glance as the media would have you believe that everyone’s attention span is shrinking and that shortform content is the future, but this is really not true. First of all, most creators use shortform content as a springboard for longform content, music videos, etc. So, shortform content falls short when it comes to building up a loyal base of creators. Additionally, advertisers aren’t exactly enthusiastic when it comes to advertising on shortform content. In fact, based on ad rates, they're 100X less willing to push ads on shorts. And finally, as for the audience, just because shortform content is popular doesn’t mean that the interest in longform content is dying. In fact, it’s likely that they coexist and finds some sort of stable equilibrium. This video explains the various reasons companies are pivoting back to their main sources of revenue and pulling back on shortform content.
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By Logically AnsweredPlatforms Are Already Giving Up On Short Form Content
Companies are already giving up on shortform content and pivoting back to their main sources of revenue whether that be the Instagram feed or longform video. This may seem confusing at first glance as the media would have you believe that everyone’s attention span is shrinking and that shortform content is the future, but this is really not true. First of all, most creators use shortform content as a springboard for longform content, music videos, etc. So, shortform content falls short when it comes to building up a loyal base of creators. Additionally, advertisers aren’t exactly enthusiastic when it comes to advertising on shortform content. In fact, based on ad rates, they're 100X less willing to push ads on shorts. And finally, as for the audience, just because shortform content is popular doesn’t mean that the interest in longform content is dying. In fact, it’s likely that they coexist and finds some sort of stable equilibrium. This video explains the various reasons companies are pivoting back to their main sources of revenue and pulling back on shortform content.
Earn Interest From The Government & Top Corporations:
Free Weekly Newsletter With Insiders:
Socials:
Discord Community:
Timestamps:
Resources:
Disclaimer:
------------------------------
Learn more about your ad choices. Visit megaphone.fm/adchoices