Andy Colbert (Advisor, Ziegler)  says, "Process is everything"; the success of a growth strategy is tied to efficiency. Be incredibly thoughtful before the first step with with teams, data, and the competitive process. Evaluating more than one idea at a time, with all options, implications, and partnerships is a long term winning approach. Don't forget our Substack:  and visit

https://www.ziegler.com/