Today at a Glance:

2024 is officially in the books, and the scorecard begins to roll in tomorrow with major earnings reports. As we reflect on last year’s milestones, let’s set the stage with a marketing spend update.

Q4 2024 didn’t just meet expectations—it smashed them. It surpassed even the record-breaking Q4 of 2022, marking the highest post-pandemic marketing spend quarter. The momentum heading into 2025 is palpable, with FIs embracing a "risk-on" mode fueled by all-time high valuations. Historically, strong performance correlates with greater risk tolerance, and we’re seeing that in action through bold marketing moves and product innovation.