We talk about staying consistent in week four, why posting daily is tedious but useful, and how to ignore marginal gains until you’re posting enough.

We get into taste, trusting the feeling, why Sishii avoids early feedback, and how “show, don’t tell” beat long explanations in a recent meeting.

We also cover the end of monoculture, building community over chasing cosigns, and playing the game so we can keep playing.

Song of the week Stream “SINCITY.”: https://www.sishiiofficial.com/four

Join the journey:

Grab merch: https://www.sishiistore.com

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Connect Sishii Instagram: https://www.instagram.com/sishiiofficial

Milan LinkedIn:https://www.linkedin.com/in/milanrendall Milan website: https://www.milanrendall.com

The Bowling Club: https://www.thebowlingclub.co

About The Bowling Club:

At The Bowling Club, we solve one of the biggest challenges in modern marketing. The disconnect between creators, brands, and audiences. We own, build, and scale audience-tested, repeatable creative IP. From high-impact podcasts and social content to live experiences. All powered by vetted, culturally relevant creators with loyal, engaged communities. We make your brand the hero of stories audiences actually want to watch, share, and buy into.

Our 52-week mission:

Release one song every week, share the decisions and systems, and build a sustainable independent career. We optimise for showing up.