Margins didn’t just shrink—they got shredded.

With 145% China tariffs hitting hard, Amazon quietly piling on new fees, and

your ad budget drifting into oblivion, most sellers haven’t yet realized how

close they are to collapse.

But this episode isn’t about panic. It’s about precision.

Play to Win is your surgical guide to surviving

Q2—and positioning yourself to dominate when weaker competitors drop out. We

break it down into four sharp, actionable phases:

• The Dumpster Fire Stage – What just changed, and what’s about to get worse
• No One’s Coming to Save You – What to cut, cancel, and control
• Your Weekly War Room – How to track what matters and stay financially sane
• Don’t Die Before Q4 – Hold cash, focus firepower, and win by staying in the game

This isn’t theory—it’s lived experience.

We share real war stories from the trenches: broken ad strategies, freight cost

blowouts, mispriced SKUs, and what actually worked when survival was on the

line.

You’ll learn how to:

• Recalculate landed costs under 145% tariffs
• Spot ad campaigns draining profit, not just inflating ACOS
• Dump or reposition dead inventory
• Build a 13-week survival forecast
• Gain early access to tools from Survive the Tariffs

00:00 Why 145% Won't Work

01:48 Tariff Math

04:37 Where have my profits gone

06:55 Amazon ACOS deep dive

10:26 No One’s Coming to Save You

13:32 ASIN level profitability

16:34 Build the Amazon Tariff Dashboard

19:19 Don’t Die Before Q4

If you’re frozen, frustrated, or feeling boxed in—this is the episode that clears the fog and gives you a game plan.

#AmazonSellers #Tariffs2025 #Chinaimports #SurviveTheTariffs

#AmazonFees #ACoSFix