When times are tough, we get serious. But staying in a prolonged crisis mode takes a toll, isn't it time we created some joy?

Recent research by TRA found that people are tired of crises. They're struggling, but they still want joy and brands are uniquely positioned to provide this.

To unpack the findings, Andrew is joined by Colleen Ryan, Partner at TRA and Daniel Talbot, Strategic Qualitative Director at TRA, who were both involved in conducting the research.

Explore more of the research at: theresearchagency.com/Play

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