In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and uncover the reasons behind the recent downturn in ad performance that many ecommerce brands are facing.

Ray shares valuable insights on the common mistakes businesses make when running ad campaigns—especially small and mid-sized brands—and offers actionable advice on how to navigate the challenges of over-optimizing, dealing with algorithm fluctuations, and producing quality creatives. We also discuss the growing importance of playable ads, which offer a fresh, engaging alternative to traditional ad formats, especially for ecommerce brands looking to stand out.

Tune in to learn how to stay ahead of the competition, leverage user-generated content, and run data-driven campaigns that align with today's algorithm-driven ad platforms.

For more on how to level up your ecommerce business with innovative ad strategies, visit PlayAbly.ai.

Want to see what PlayAbly can do for you? From cool custom games to PlayAbly Gamified Rebates, we (probably) have a solution for your ecommerce shop woes. Book a meeting with the great and powerful John here.