Most supplement advice comes from a guess — a friend, a label, someone at GNC. Theo Wiley thinks that's backwards. After a decade in gene therapy and precision medicine, he built Myoform to formulate supplements from your actual whole-genome sequencing, blood biomarkers, and wearable data instead.

In this conversation, Theo talks about the childhood hearing loss diagnosis that sent him into genetics in the first place, how a personalized blend actually gets built and evolves month to month, and the new Myoform marketplace that matches your biology to products from other brands. He also gets into his own ApoE4 gene variant, his mother's cancer recovery, and the daily stack that keeps him sharp as a founder.

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Danny's story is kind of insane when you hear the whole thing.

He dropped out of high school at 15, was selling baseball cards at 12, working full-time in internet companies at 18, started a restaurant at 24, built an e-commerce business in Hong Kong that got acquired by Groupon, then launched a life sciences company that did $800 million in revenue during COVID and listed on NASDAQ.

Then a friend invited him to dinner with David Beckham. He flew to London. And that conversation turned into IM8.

We got into all of it. How they figured out that even Beckham — with all his doctors and nutritionists — was drowning in a dozen supplements a day and couldn't keep up while traveling. Why Danny ran clinical trials before he ever sold a single unit. What it actually means that Giannis, Sabalenka, Ollie Bearman, and now Inter Miami CF are all equity holders — not just endorsers. How IM8 went from zero to $100 million ARR in eleven months by running nearly 3,000 ads simultaneously and testing 600 to 800 new creatives every single week.

And the Inter Miami deal — which took two years to close — because when Messi's taking your product, you don't rush the process.

One of the most interesting builds I've heard in a while. Danny doesn't do anything small.

⬇️ Episode Sponsors ⬇️

amp | This smart fitness device is reinventing how we workout at home. Select from over 500 guided exercises, everything from strength straining and HITT to pilates and mobility. Use my partner link ⁠⁠here⁠⁠.

SISU | The best wood burning American made sauna's in the game. Use code PLAYBOOK for $250 OFF or click my partner link ⁠⁠⁠here⁠⁠⁠.

Plunge | The #1 cold plunge brand in the world. I use them for mindset purposes but the health and wellness benefits are endless. Use my partner code ⁠⁠⁠here⁠⁠⁠.

HAELO | An innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Get $300 OFF with code PLAYBOOK using my partner link ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Carl's been in the fitness game for 28 years and honestly the story is wild.

It started with a simple idea — what if you could just work your abs for 8 minutes a day? That video sold 2 million copies. Then came P90X, which kind of broke the internet before the internet was really a thing. Then Shakeology — a superfood shake he's personally had every single day for 18 years — that's quietly done a billion servings in sales and is just now hitting retail shelves for the first time ever.

We got into all of it. The pivot from Beachbody to BODi and why the name change actually means something. Why he's not chasing peptides or cutting edge biohacking — he's focused on helping people hit the fundamentals without blowing up their daily routine. Dead Butt Syndrome (yes, that's real). HYROX-level intensity from your living room. 160+ programs built for every type of person whether you've got 10 minutes or an hour.

His whole thing is this — instead of trying to be the best, figure out who's not being served and solve their problem differently. There are 185 million people who are overweight and a wearable tracking their biometrics isn't their answer. Getting 10 minutes of movement in a day is.

One of my favorite conversations we've had on Playbook. Carl's been building this thing longer than most people have been working out and he's still got his biggest idea ahead of him.

Richard Mumby has launched Juul, built Bonobos, won two Tony Awards, and now he's creating an entirely new category in energy with Wip — a clean caffeine pouch that crossed 2.5 million units sold in its first year. On this episode, Richard breaks down how he identifies category-creation moments before the market catches up, why nearly 70% of Wip's customers have never used a pouch before, and what the performance world's rapid adoption of Wip says about where energy is heading. Plus — his full flow stack, his take on self-awareness as a superpower, and what it actually looks like to build a brand around an unmet need rather than an existing shelf.

👇 Episode Sponsors👇

amp | This smart fitness device is reinventing how we workout at home. Select from over 500 guided exercises, everything from strength straining and HITT to pilates and mobility. Use my partner link ⁠⁠here⁠⁠.

SISU | The best wood burning American made sauna's in the game. Use code PLAYBOOK for $250 OFF or click my partner link ⁠⁠⁠here⁠⁠⁠.

Plunge | The #1 cold plunge brand in the world. I use them for mindset purposes but the health and wellness benefits are endless. Use my partner code ⁠⁠⁠here⁠⁠⁠.

HAELO | An innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Get $300 OFF with code PLAYBOOK using my partner link ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Over 80% of commercial coffee contains traces of mold and mycotoxins. The headaches, the stomach aches, the brain fog you blame on caffeine? It might be something else entirely.

Caleb Sloop survived a rare stage 4 cancer diagnosis at age 2, competed in gymnastics for 14 years with one eye, and built Seek Coffee as a teenager after watching his mom suffer through chronic illness worsened by conventional coffee. In this conversation, he breaks down the coffee industry's dirty secret, why the US has no real regulatory standard for contamination, and what it actually takes to make a clean cup.

If you care about what goes into your body — this one's worth your time.

👇 Episode Sponsors👇

amp | This smart fitness device is reinventing how we workout at home. Select from over 500 guided exercises, everything from strength straining and HITT to pilates and mobility. Use my partner link ⁠here⁠.

SISU | The best wood burning American made sauna's in the game. Use code PLAYBOOK for $250 OFF or click my partner link ⁠⁠here⁠⁠.

Plunge | The #1 cold plunge brand in the world. I use them for mindset purposes but the health and wellness benefits are endless. Use my partner code ⁠⁠here⁠⁠.

HAELO | An innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Get $300 OFF with code PLAYBOOK using my partner link ⁠⁠⁠⁠here⁠⁠⁠⁠.

Tyler Smith built and sold SkySlope — the dominant real estate SaaS platform used in two-thirds of all North American transactions — then spent years investing in the longevity space before realizing the same gap kept showing up everywhere: great data, no action plan.
When his own biological age test came back at 47 (at age 39), he went all in. Elite doctors. Deep lab work. Sleep optimization. Strength training. A complete reset. He reversed his biological age by 15 years — and then built Hundred Health so that level of care doesn't require a fortune to access.
We dive into the 100-day protocol and why habit science says 100 days is the right window, why the annual physical is fundamentally broken, what it means to democratize elite healthcare, and what Tyler actually does every day to optimize his own performance and longevity.

👇 Episode Sponsors👇

amp | This smart fitness device is reinventing how we workout at home. Select from over 500 guided exercises, everything from strength straining and HITT to pilates and mobility. Use my partner link here.

SISU | The best wood burning American made sauna's in the game. Use code PLAYBOOK for $250 OFF or click my partner link ⁠here⁠.

Plunge | The #1 cold plunge brand in the world. I use them for mindset purposes but the health and wellness benefits are endless. Use my partner code ⁠here⁠.

HAELO | An innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Get $300 OFF with code PLAYBOOK using my partner link ⁠⁠⁠here⁠⁠⁠.

Ryan Duey, co-founder of Plunge, joins the Playbook HQ to share the origin story of building the world’s #1 cold plunge — starting from a garage during COVID.

We dive into:

• Why cold plunging creates an instant mental reset

• Nervous system regulation, hormesis, and “losing your breath” on purpose

• A powerful customer story that shows how deep these modalities can go

• Why Plunge built a high-heat sauna and what makes it different

• Plus Ryan’s flow stack: morning plunge, nighttime sauna, mini-trampolines, and his fundamental supplement stack

Ultra founder Eric Drymer joins the Playbook HQ Podcast to talk about building a nicotine-free performance pouch brand in one of the fastest-growing categories in consumer goods.

We cover:

• What Ultra is and why pouches beat drinks for on-demand focus

• How paraxanthine works — and why it’s cleaner than caffeine

• Selling 1M+ cans in six months and raising an $11M Series A

• Why 30% of Ultra users have never used nicotine

• Eric’s personal flow stack and leadership philosophy

Not another energy drink story. This is a new performance ritual.

👇 Episode Sponsors👇

HAELO PEMF Therapy

HAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link ⁠⁠⁠here⁠⁠⁠.

Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link ⁠⁠⁠here⁠⁠⁠.

Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link ⁠⁠⁠here⁠⁠⁠ and experience performance-grade sleep.

Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link ⁠⁠⁠here ⁠⁠⁠to get started and unlock your health data.

RORRA Water Filter Not your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link ⁠⁠⁠here⁠⁠⁠.

SISU Sauna founder Peter Nelson II joins the Playbook HQ Podcast to unpack the intersection of recovery, endurance, and entrepreneurship.

From traditional sauna science and ultra running to scaling a physical product business and raising money for cancer patients, this episode is a masterclass in grit. Peter also shares his personal flow stack — the practices, gear, and recovery tools that keep him performing at a high level.

Checkout their full lineup of sauna's here and use code PLAYBOOK for $250 OFF.

Dr. Tyler Lesher is an NBA performance therapist redefining how rehab, recovery, and performance connect.

In this episode, we explore his path through the NBA, the tools powering modern recovery, why rehab is just performance with constraints, and the habits he uses to stay sharp physically and mentally.

If you care about longevity, elite recovery, and doing the basics at an elite level — this one’s for you.

👇 Episode Sponsors👇

HAELO PEMF Therapy

HAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link ⁠⁠here⁠⁠.

Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link ⁠⁠here⁠⁠.

Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link ⁠⁠here⁠⁠ and experience performance-grade sleep.

Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link ⁠⁠here ⁠⁠to get started and unlock your health data.

RORRA Water FilterNot your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link ⁠⁠here⁠⁠.