LaunchPod | Product Management Podcast

Playbook: PM like a GM | Lauren Creedon, VP of Product (Goldcast, Drift, Hudl)

Listen Later

On today’s episode of LaunchPod, Jeff Wharton talks to Lauren Creedon, VP of Product at Goldcast, who formerly led product at Drift and Hudl.

In this episode, we talked about:

  • How to be a PM who thinks like a GM
  • Her 1-5-50 product launch process, going from friendly alpha to open beta
  • And the real-life lesson of what happens when you launch a product no one’s ready to sell—or buy
    • Chapters

    00:00 Intro: Meet Lauren Creedham

    01:29 Lauren's Career Journey and Insights
    02:50 The Importance of AI in Product Management
    04:20 Revenue-Driven Product Management
    14:06 The 1-5-50 Product Launch Process
    17:26 PM Lessons from the Field
    21:28 Building the Right Operating Culture
    24:20 Measuring Success and Future-Proofing Your Career
    32:25 Outro

    Links

    LinkedIn: https://www.linkedin.com/in/laurencreedon/

    Follow LogRocket on TikTok!

    Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more!

    What does LogRocket do?

    LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today.

    Special Guest: Lauren Creedon.

    ...more
    View all episodesView all episodes
    Download on the App Store
    LaunchPod | Product Management PodcastBy LogRocket