Last episode we continued our series of Playbook Scenarios as Christen advised everyone on how to create and execute a Playbook for Positioning.  Today we conclude our Playbook Scenario series on a crucial topic: New Product Launch.  To help us wrap it all up, we welcome back a friend of the podcast, Saadi Muslu.  We’ll discuss what you should be thinking about when you’re trying to launch a new product and how to execute successfully.