Project B is being billed as a revolutionary global women’s basketball league with million dollar salaries, equity stakes, and elite WNBA stars already signed on. On paper, it sounds like a dream.

But if you have been around long enough, you have seen this movie before.

In this episode, I break down why Project B is giving me serious Grand Slam Track vibes. We revisit Michael Johnson’s ambitious track league, what it promised, how it unraveled financially, and how athletes were left chasing money after the league filed for bankruptcy following its very first season.

From there, we look closely at Project B’s business model, its funding opacity, the Saudi partnership questions, and the growing gap between public promises and financial transparency. This is not about rooting against women’s basketball. It is about asking the right questions before athletes and fans are asked to buy all the way in.

Big ideas can move women’s sports forward. Weak financial foundations can burn everyone involved.

Episode Highlights

What Grand Slam Track was supposed to be and why it collapsed

The warning signs that appeared before the bankruptcy filing

How much athletes like Melissa Jefferson Wooden were actually owed

What Project B is promising players and why it feels unprecedented

The funding questions Project B still has not answered publicly

The Saudi partnership conversation and why fans care about the distinction

How Project B differs from Grand Slam Track in meaningful ways

Why Unrivaled matters as a comparison point

The questions athletes should always ask before joining a startup league

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