How much is each player worth to you and your tennis coaching programme or club?And I don't mean from a sentimental or subjective point of view. I mean from an objective $ or £ perspective.

Building strong, longstanding relationships with players is key for the success of any tennis club or coaching business. And the best objective measure of how successful you are at building these types of relationships is customer lifetime value.

In this episode I explain what customer lifetime value is, why it's important to track it and how to actually calculate it.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/player-lifetime-value

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy