The KAM Club Podcast

Playing Favorites. Every Key Account Manager Does and Why You Should Stop

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We all have favourites. Those clients we absolutely adore! In fact if work wasn't in the way we'd probably be besties. But as a key account manager, finding friends isn't your number one priority. And being too close to your clients can cause problems. And in this episode we talk about them all:

📍You neglect your other clients.

📍You over-service (bend the rules)
📍You say too much.
📍Difficult conversations are made even harder
📍You step over boundaries.
📍You slack off.
📍You stop expanding your network.
📍Your judgement is clouded.

Remember, with clients you should be friendly, not friends.


LINKS MENTIONED

  • Gartner Report: Why Your Accounts Aren't Growing
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      The KAM Club PodcastBy Warwick Brown